TOKYO- Nissan Motor Company (NMC) and Mitsubishi Motors Corporation (MMC) announced a collaboration to produce both small cars - called by Kei Car - specifically for the Japanese market. Both also establish a new company named by NMKV compay Limited, based in Takanawa, Minato Ward, Tokyo with a capital of 10 million yen and started operating June 1, 2011.
Moco is one Kei's car model of Nissan in Japan
New Proyek between Nissan and Mitsubishi is called NMKV
Actually, the announcement of cooperation Nissan Mistubishi been circulating since December last year and realized today. Total of 35 new workers in this company will prepare a strategic product planning and engineering of new small cars for both brands. Including, setting up the supply chain components, the company partners up marketing strategies.
Early stage, Nissan will supply wagon models for Mitsubishi in Japan. While supplying Mitsubishi sport utility vehicle (SUV) for Nissan in the Middle East region. NMKV is the answer to the development of the condition of the Japanese car market is dominated by small cars aka Kei Car.
This collaboration is expected to encourage Nissan to develop new products that reflect their identity, both of design and product characteristics. As for Mitsubishi, this cooperation is expected to add a series of models that are marketed and increasing economies of scale.
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